---
title: Pushing things differently
author: setto
date: 2020-09-17
description: Embracing the mainstream networks and reaching out through sponsored content, the underground is staging it's own isolation.
image: /images/posts/Screenshot_20200918_112312.jpg
video_path: /videos/37th--chamber.mp4
category: ramblings
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---
"I post what's on my mind, therefore I am". It's hard to avoid the reflex. The thumb swipes the screen by muscle memory. A tiny but well oiled ritual or a digital routine ("digital" as in both computer and fingers). Our extensions may not be attached to our bodies, yet at this point the phablets are an intrinsic part of ourselves. We want them, we need them and they keep needing replacement every each year or so. It's not so much the devices in themselves that suck us in, but the applications. What was meant to free us and facilitate our daily bullshit turned out to be alienating masters of complications.

Love/hate relationship doesn't quite cut it as a descriptor though: most of us probably realize something isn't too right with these tools, but how many can explain what, how and why? Society is slowly becoming unavailable to the disconnected: socializing, dating, creating, communicating, paying, learning... everything goes through the wireless wires, in and out of the very real data-center made of concrete and silicon that we call "clouds".