hq/basspistol.com
hq/basspistol.com
4
0
Fork 0
Code Issues Pull requests Packages Projects Releases Wiki Activity

Updated '_posts/2020-10-22-streaming-to-the-masses.md' via CloudCannon

Browse source
This commit is contained in:
Set Hallstrom 2020-10-23 09:18:49 +00:00 committed by CloudCannon
parent c894c997fa
commit cd854a2249
1 changed files with 5 additions and 5 deletions
Show stats Download patch file Download diff file Expand all files Collapse all files

10
_posts/2020-10-22-streaming-to-the-masses.md
View file

@ -28,14 +28,14 @@ stores:
## What happened to our dreams? ## What happened to our dreams?
It's a fairly simple and common story. It wasn't a dream but an illusion\! We thought that the music market operated differently from other markets. We thought our new tools would be a remedy to a social problem. At least i did. I was convinced that if Internet could put a [freshly grown into a global multi-billion industry](https://www.pbs.org/wgbh/pages/frontline/shows/music/inside/cron.html){: target="_blank" rel="noopener noreferrer"} could suddenly be on the brink of fall, Internet had to be bringing a new variable to the table. And it's almost true: music is a bit different. And while the variable internet brought to the table was indeed new, it wasn't any different. Maybe even worse. It's a fairly simple and common story. It wasn't a dream but an illusion\! We thought that the music market operated differently from other markets. We thought our new tools would be a remedy to a social problem. At least i did. I was convinced that if Internet could put a [freshly grown global multi-billion dollar industry](https://www.pbs.org/wgbh/pages/frontline/shows/music/inside/cron.html){: target="_blank" rel="noopener noreferrer"} could suddenly be on the brink of fall, Internet had to be bringing a new variable to the table. And it's almost true: music is a bit different. And while the variable internet brought to that table was indeed new, it wasn't any different. Was iteven worse?
![](/images/posts/photo-2020-10-22-13-59-23.jpg){: width="749" height="403"} ![](/images/posts/photo-2020-10-22-13-59-23.jpg){: width="749" height="403"}
The music market is shady. But it's not the shadiness of the music market that sets it apart from others. It's how it's value is being created. In that sense, making music is a bit like any art: it can be compared to printing money. You do something with a couple of tools and little funky shit. And boom\! Well... if it was that simple right? It has to be determined by some marketing chief that the music may generate profit first. Sure, there are many acts that are being blown up by the marketing department of a major record label, who never see any real success in the usual megastar sense. But it's out there and known. Not first because of any particular musical value, but because millions of people were made aware of it. Music doesn't have to bring any actual value to society to become valuable: it will not transport goods, build housing, make food... Sure, it might motivate someone to do all those things, but that's about where it stands. This means the value of music is organic and arbitrary at the same time. Like a living-dead [Schrödinger cat](https://en.wikipedia.org/wiki/Schr%C3%B6dinger%27s_cat){: target="_blank" rel="noopener noreferrer"}. Or a ticket to an upcoming lottery. Yet entire buildings of people depend on it to pay their rent... The music market is shady. I haven't lived long enough to say it always was, but reading about it's history unravels vast amounts of drama. Eitherway it's not the shadiness of the music market that sets it apart from others. It's how it's value is being created. In that sense, making music is like any art: it can be compared to printing your own money. You do something with a couple of tools and little funky shit. And boom\! Well… if it was that simple right? It has to be determined by some marketing chief that the music may generate profit first. Sure, there are many acts that are being blown up by the marketing department of a major record label, who never see any real success in the usual megastar sense. But it's out there and known. Not first because of any particular magic musical value, but because millions of people were made aware of it. Music doesn't have to bring any actual value to society to become valuable: it will not transport goods, build housing, make food… Sure, it might bring motivation to someone doing all those things, but that's about where it stands in terms of meaningfulness. The value of music is organic and arbitrary at the same time. Like a living-dead [Schrödinger cat](https://en.wikipedia.org/wiki/Schr%C3%B6dinger%27s_cat){: target="_blank" rel="noopener noreferrer"}. Or a ticket to an upcoming lottery. Yet entire buildings of people depend on it to pay their rent and feed their families…
And the shadiness remained, worse it got amplified on the Internet. Now music isn't only a mean of motivating workers to produce, it also became a tool of surveillance. The industry abandoned sales and opted for [rentification](https://www.researchgate.net/profile/Giovanni_Dosi){: target="_blank" rel="noopener"}. Why sell an album for 9$ when you can rent it out for 9$ per month? Centralizing like this comes with added benefits: there is no need to risk capital in printing a bunch of packages that might end-up in a pile collecting dust. And the nature of the central source of the music being a database, it also enables for exact monitoring of what plays, when, by whom\! Better yet\! If we correlate that with social media profiles, we also know what age, gender and religion responds better to what. And the shadiness remained while the transfer to the Internet went on, worse it got amplified. Now music wasn't only a mean of generate capital or motivating workers to produce, it also became a tool of surveillance. The industry abandoned sales and opted for [rentification](https://www.researchgate.net/profile/Giovanni_Dosi){: target="_blank" rel="noopener"}. Why sell an album for 19$ when you can rent it out for 9$ per month? Centralizing like this comes with added benefits: there is no need to risk capital in producing a bunch of expensive packages that might end-up in a pile collecting dust if the product flops. And the nature of a central source of the music being a database, enables for exact monitoring of what plays, when and by whom\! Better yet: If the data gets correlate with social media profiles, age, gender, sexual orientation and religion can be correlated to this data, commonly refereed to as ["mood-and-moment" data.](https://thebaffler.com/downstream/big-mood-machine-pelly){: target="_blank" rel="noopener"}
![](/images/posts/deathofadream.jpg){: width="1024" height="678"}Photo: ["August View"](https://www.flickr.com/photos/99804259@N00/20809008233){: target="_blank" rel="noopener noreferrer"} by [Rantz](https://www.flickr.com/photos/99804259@N00){: target="_blank" rel="noopener noreferrer"} is licensed under [CC BY-NC-SA 2.0](https://creativecommons.org/licenses/by-nc-sa/2.0/?ref=ccsearch&atype=rich){: target="_blank" rel="noopener noreferrer"} ###### ![](/images/posts/deathofadream.jpg){: width="1024" height="678"}Photo: ["August View"](https://www.flickr.com/photos/99804259@N00/20809008233){: target="_blank" rel="noopener noreferrer"} by [Rantz](https://www.flickr.com/photos/99804259@N00){: target="_blank" rel="noopener noreferrer"} is licensed under [CC BY-NC-SA 2.0](https://creativecommons.org/licenses/by-nc-sa/2.0/?ref=ccsearch&atype=rich){: target="_blank" rel="noopener noreferrer"}
## But did the dream really die though? ## But did the dream die though?