From 856ce4a1d5128d42e9ee1b1ae0ea9b3e7b27f355 Mon Sep 17 00:00:00 2001 From: Set Hallstrom Date: Thu, 22 Oct 2020 13:17:31 +0000 Subject: [PATCH] Updated '_posts/2020-10-22-streaming-to-the-masses.md' via CloudCannon --- _posts/2020-10-22-streaming-to-the-masses.md | 7 +++++-- 1 file changed, 5 insertions(+), 2 deletions(-) diff --git a/_posts/2020-10-22-streaming-to-the-masses.md b/_posts/2020-10-22-streaming-to-the-masses.md index 05d06a5..8fbdb40 100644 --- a/_posts/2020-10-22-streaming-to-the-masses.md +++ b/_posts/2020-10-22-streaming-to-the-masses.md @@ -2,7 +2,8 @@ title: Streaming to the masses description: >- Most musicians carry a dream. In the beginning of the new millennium internet - had an intrinsic promise: to liberate the market from the middle-hands. + had an intrinsic promise that spoke directly to that dream: to liberate the + market from the middle-hands. date: 2020-10-22 12:07:00 artist: author: set @@ -31,6 +32,8 @@ It's a fairly simple a common story. We thought our new tools would be a remedy ![](/images/posts/photo-2020-10-22-13-59-23.jpg){: width="749" height="403"} -We thought the music market didn't operate like other markets, that if an industry freshly grown global multi-billion industry could be on the brink of fall, it had to be bringing a new variable to the table. And it's almost true. Mostly true: the music market is a lot more shady then say; the market for salad. (Although i wouldn't be surprised if i am making a debatable claim here.) But it's not the shadyness of the music market that sets it appart from others. It's how it's value is being created. In that sense +We thought the music market operated differently from other markets, at least i did. I thought that if an industry [freshly grown into a global multi-billion industry](https://www.pbs.org/wgbh/pages/frontline/shows/music/inside/cron.html){: target="_blank" rel="noopener noreferrer"} could suddenly be on the brink of fall, internet had to be bringing a new variable to the table. And it's almost true: music is a bit different. The music market is a lot more shady then say; the market for salad. (Although i wouldn't be surprised if i am making a debatable claim here.) And while the variable internet brought to table was new, it wasn't any different. Maybe even worse. + +But it's not the shadiness of the music market that sets it apart from others. It's how it's value is being created. In that sense, making music is a bit like any art: it can be compared to printing money. You do something with a couple of tools and because of X and Y factor it is determined if it's valuable or not. It doesn't have to bring any actual value to society: it will not transport goods, build housing, make food...   \ No newline at end of file